People will instantly know if your pricing meets their budget,. I hope you can see that displaying prices on your website can be hugely beneficial to your business. You're not scaring people away by listing your prices, your only scaring away people who can't afford to pay that price anyway. So what are you waiting for, go add your prices to your website now!
Business Tips Web Design Tips. Why is that? This is SEO gold. Highly searched terms with little to no competition means we should all set out to do some keyword research. Check out the terms and phrases in your industry related to "cost" and "price," and invariably you'll uncover some huge content opportunities. You can garner easy SEO wins by creating a pricing page and optimizing for these terms, and even including free offers to capture that qualified traffic and engage them in a sales conversation.
This strategy works alongside another viable strategy for the really price-averse out there -- putting detailed pricing information behind a landing page to make the exchange of this valuable information more controlled. Just to show you this strategy is grounded in experience I have, indeed, employed this strategy on several occasions with profound results which you can see in our Inbound Marketing Strategy Case Study: The Priceless Download , here's one example of a client of ours with decent traffic, but very few conversions.
We conceived and launched a price chart behind a landing page and received submissions over 4 months:. If you're looking for more details on how to create, market, and distribute pricing downloads, please feel free to read our latest guide that explains how to turn pricing information into many, many many! Doug Kirk is the President of Optimize 3. Originally published Jul 25, PM, updated February 01 Logo - Full Color.
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Thank You! Anyway, just my opinion. Yep understand your point Kyle. But can you get into that end of the market when you are starting out, from day one? Check out the interview I did with Jock — he landed a 6-figure client in 6 weeks using the strategies I teach.
If no prices are displayed they may just click off and look elsewhere. Alex yep you are right.
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